The Business Guide to Facebook Part 1: Your Brand Page for the Social Web

Lo lamento por los que no saben inglés y por los que no están interesados en las redes sociales y el branding, pero este artículo está demasiado bueno para no compartirlo.

Se llama: «The Business Guide to Facebook Part 1: Your Brand Page for the Social Web» y lo ha escrito Brian Solis, un reconocido «gurú» del new media, pueden ver artículos similares en su blog

Facebook is, at the moment, the most important social network in the world. Over 500 million people connect to one another in the “Social Network.” And, with the introduction of the Open Graph, we are interacting with our Facebook connections on our favorite websites where our social graph and the corresponding activity of Likes, interaction, and commentary become the centerpiece for social curation and more importantly, our focused attention. We are putting our social network to work and we are learning how to share, discover, and collaborate in public.
Brands, regardless of size and focus, are converging on Facebook where the idea of connecting with customers and prospects represents a potential boon for both earning relevance in a new domain as well as expanding overall reach. Facebook is a sparkplug for word of mouth and when engaged, contributes to the end of business as usual and the beginning of social commerce. If fact, the top 10 brands on Facebook today host over 100 million “Likes” on Facebook.
The Top 10 Brands by Population (Rounded Out)
1. Starbucks – 16 million
2. Coca-Cola – 15 million
3. Oreo – 12 million
4. Skittles – 11.5 million
5. Red Bull – 10.2 million
6. Victoria’s Secreet – 8.4 million
7. Disney – 8.3 million
8. Converse All Star – 7.3 million
9. iTunes – 7 million
10. Windows Live Messenger – 6.8 million

With that said…
By This Time Next Year
By this time next year, you as a brand or as a brand representative, will spend more time and resources on Facebook than you will on Twitter.
Allow me to clarify this statement as it’s easy to misread. My sentiment is merely a reflection of the maturation of the social web and the commitment and attention required to cultivate communities, inspire advocacy, and foster engagement. Facebook and Twitter are unique in their design and their culture and each offer distinguishing opportunities for businesses. As such, they demand a dedicated focus, strategy, and approach.

Twitter is important and essential to learning, engaging, and cultivating customer communities. I believe that Twitter is your window to relevance, both understanding how to identify and earn it.

Facebook, as both a network and a platform, is unlocking new and important connections between people, brands, content, and data. The technical and creative aspects of what Facebook is capable of facilitating on behalf of your business and the people who define your markets, requires indoctrination. And, once we explore the culture and technical advantages of Facebook Connect, Likes, and the scope and possibilities of the open graph, we get an idea of the deepening emphasis required to transform Facebook from a “Fan Page” to a bona fide brand page, creating nothing less than a social epicenter for business.
If Twitter is your window to relevance, Facebook is your focal point for the social web.

Nothing goes without saying here. It is also important for you to invest in learning about where, when, and how your social consumer engages with peers as they most likely connect in other networks beyond Facebook and Twitter. It was after all, the inspiration for the Conversation Prism. Facebook is just one, albeit pivotal, pillar in your socialized business strategy.

Puedes ver el resto del artículo acá, quedan por mostrar unas estadísticas y sus conclusiones http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/